Happmobi Cases: International Trade Training

Sertrading standardizes international trade training with Happmobi's LMS LXP platform

Sertrading: a giant of Brazilian international trade

With over two decades of history and headquarters in São Paulo, Sertrading is today one of Brazil’s leading international trade companies. The company offers a complete service portfolio — including logistics planning, financial structuring, tax organization, customs management, and proprietary technology solutions — serving clients across sectors such as pharmaceutical, petrochemical, technology, energy, and automotive.

Recognized as one of Brazil’s largest trading companies, Sertrading operates across 16 economic segments and moves tens of billions of reais in operations annually — connecting clients across industries and international markets.

In 2024, the company was acquired by BTG Pactual, Latin America’s largest investment bank — a move that reinforces Sertrading’s expansion potential and strategic relevance in the Brazilian international trade ecosystem.

Behind these results lies a permanent challenge: developing and continuously updating a team of highly specialized professionals in an environment where regulations, customs rules, and procedures change frequently.

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The challenge: training international trade specialists at scale

Sertrading’s business depends on deep, constantly evolving technical knowledge. Changes in legislation, new customs rules, special tax regimes, integration with government systems, and proprietary technology solutions demand continuous learning.

Before adopting Happmobi’s platform, training depended heavily on informal handoffs between colleagues, in-person sessions, and documents scattered across different channels. The result: inconsistency in knowledge, difficulty measuring coverage, and high reliance on individuals rather than institutional processes.

From the meeting room to the digital portal: the turning point with Happmobi

To address this challenge, Sertrading decided to implement Happmobi’s LMS LXP platform as the foundation of its corporate learning strategy.

The goal was to create a unified environment that:

Brought together critical content by area and role in a single, accessible place;
Allowed the structuring of personalized learning paths — from onboarding to technical specializations;
Provided real-time visibility into training progress for managers;
Enabled content to be quickly updated whenever legislation or internal processes changed.

Technology in support of knowledge management

With Happmobi, Sertrading now has access to:

Segmented learning paths by area and role, ensuring content relevance for each function’s day-to-day reality.
Gamification, which helps engage teams on dense topics — turning learning into a more engaging and motivating journey.
Real-time dashboards and reports, providing HR and area managers with clear visibility into completion and engagement rates.
Automated notifications, supporting training cadence and reducing dependence on manual follow-up.

In practice: results of the platform for international trade training

With the platform in use, Sertrading has come to see corporate learning even more as a strategic asset — as important as technology or logistics infrastructure.

Among the expected results:

Expanded training reach: content that previously depended on in-person sessions now reaches all employees simultaneously, regardless of location;
Reduced onboarding time: new employees find structured paths from their first day;
Greater consistency in execution: standardized knowledge reduces the variation caused by informal handoffs;
Increased agility in updating content: when a regulatory change occurs, the update reaches all employees at once.

The next chapters of this expansion

With the structured learning path foundation in place and platform adoption consolidated, Sertrading can view its partnership with Happmobi as a lever for next steps, such as:

Expanding content to partners and suppliers, increasing standardization across the entire chain;
Deepening technical paths by customs regime, operational area, and management level;
Connecting learning with performance — measuring the correlation between training completion and operational results.

Name

Sertrading Serviços de Importação e Exportação Ltda

Employees

+ 300

Sector

International trade (trading company / import and export services)

Business highlights

One of Brazil’s largest trading companies, operating in approximately 16 economic segments
Moves tens of billions of reais in international trade operations annually
Acquired by BTG Pactual in 2024, reinforcing expansion plans and new business opportunities

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