Kraft Heinz is one of the world’s largest food and beverage companies, born from the merger of Kraft Foods Group and H.J. Heinz Company in 2015. With approximately 37,000 employees in over 40 countries and global net revenue of around US$ 27 billion in 2023, the company holds a prominent position in the global food industry.
In Brazil and around the world, names like Heinz, Kraft, Philadelphia, Hemmer, and BR Spices are part of millions of consumers’ daily lives — at home, in restaurants, and across different consumption occasions.
Guided by the global purpose “Let’s Make Life Delicious”, Kraft Heinz seeks to combine industrial scale with innovation, quality, and safety across the entire chain — from raw materials to the consumer’s table.
Behind the brands lies a permanent challenge: training and continuously updating large teams with different profiles, operating in different regions and contexts.
The day-to-day at a company like Kraft Heinz is intense and multidisciplinary. In the plant, the focus is on protecting the consumer through robust food safety processes, good manufacturing practices, and occupational safety. In the field and in retail, commercial teams need to know products and positioning in depth. In corporate offices, onboarding new professionals quickly and consistently is critical.
Before Happmobi, much of this knowledge transfer depended on informal conversations, emails, and one-off handoffs — with limited visibility of progress and high dependence on individual people.
To address this challenge, Kraft Heinz Brasil chose Happmobi’s LMS LXP platform as the foundation to bring more consistency to administrative onboarding and reduce dependence on ad-hoc handoffs.
The tendency is for onboarding to stop happening as a set of one-off actions and become a structured, monitored, and scalable journey — one where the new employee finds content waiting for them from day one, with clear steps and defined expectations.
As the onboarding journey consolidates, tracking tends to rely less on perceptions and more on objective signals from the journey. Among the points that can be monitored:
With the onboarding foundation organized and the platform embedded into the routine, Kraft Heinz can view its partnership with Happmobi as a lever for next steps, such as:
+ 3000
Food & Beverage / Consumer Packaged Goods (CPG)
Operations with approximately 3,000 employees, 4 plants, 2 distribution centers, and an office in São Paulo.
Strong local portfolio with Heinz, Quero, Hemmer, and BR Spices — present in most Brazilian homes.
Production supported by its own agricultural supply chain and continuous investments in food safety and quality.