{"id":24838,"date":"2026-07-14T09:00:41","date_gmt":"2026-07-14T12:00:41","guid":{"rendered":"https:\/\/happmobi.com.br\/riachuelo-corporate-education-for-fashion-retail\/"},"modified":"2026-07-31T16:41:00","modified_gmt":"2026-07-31T19:41:00","slug":"riachuelo-corporate-education-for-fashion-retail","status":"publish","type":"post","link":"https:\/\/happmobi.com.br\/en\/riachuelo-corporate-education-for-fashion-retail\/","title":{"rendered":"Riachuelo structures corporate education for fashion retail at national scale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24838\" class=\"elementor elementor-24838 elementor-23917\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88b55d8 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"88b55d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-00bfb36 e-con-full e-flex e-con e-child\" data-id=\"00bfb36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b91096 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3b91096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Happmobi Case Studies: corporate learning for fashion retail<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837b377 elementor-widget elementor-widget-heading\" data-id=\"837b377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Riachuelo structures corporate education for fashion retail at national scale<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10f5275 e-flex e-con-boxed e-con e-parent\" data-id=\"10f5275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a70501 e-con-full e-flex e-con e-child\" data-id=\"9a70501\" data-element_type=\"container\" data-e-type=\"container\" id=\"texto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11b07d3 elementor-widget elementor-widget-heading\" data-id=\"11b07d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Riachuelo and fashion within reach of anyone who wants to dress well, fast and at a fair price<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717551f elementor-widget elementor-widget-text-editor\" data-id=\"717551f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Riachuelo grew by delivering fashion at national scale without losing the runway&#8217;s pace. That&#8217;s how it&#8217;s been since the fabric store that gave rise to the business, back in the 1940s, and it&#8217;s <strong>still like that almost eighty years later<\/strong>.<\/p><p>The story begins in Natal, Rio Grande do Norte, when brothers Nevaldo and Newton Rocha opened the fabric store that would give rise to what became <strong>Grupo Guararapes<\/strong>. From there came a small garment factory, new points of sale and, in 1979, the acquisition of the Riachuelo chain \u2014 the move that would lead the company to become one of the country&#8217;s largest fashion retail operations. Growth was never quiet: every decade brought more stores, more manufacturing capacity and more people wearing the brand.<\/p><p>Today, Riachuelo is the sum of more than <strong>30 thousand employees, the RCHLOVERS<\/strong>, distributed across more than 400 stores throughout Brazil \u2014 almost half of them in the Northeast region, where it all began. The company operates the largest garment manufacturing complex in Latin America, in Natal, and connects physical stores, app and e-commerce in a fully omnichannel operation. There are more than 30 partnerships with big names in world fashion, sustaining a concept that has already entered Brazilian consumers&#8217; vocabulary: &#8220;See Now, Buy Now&#8221; \u2014 seeing it on the runway and buying it almost instantly.<\/p><p>The challenge that comes with this growth is human in nature, not just logistical. Sustaining the same service standard, the same product knowledge and the same response speed across hundreds of stores spread across such different regions of the country requires every RCHLOVER \u2014 from the factory in Natal to the counter in any state \u2014 to receive the same training, at the same pace fashion moves. That&#8217;s the point of tension that any growth strategy eventually has to resolve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26611e8 elementor-widget elementor-widget-template\" data-id=\"26611e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"18220\" class=\"elementor elementor-18220\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68d95e35 e-flex e-con-boxed e-con e-parent\" data-id=\"68d95e35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78a7cac3 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"78a7cac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fique por dentro<br>das novidades<br>da Happmobi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b36283 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"38b36283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fique por dentro das novidades da Happmobi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354cdd91 elementor-widget elementor-widget-html\" data-id=\"354cdd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div role=\"main\" id=\"form_horizontal_newsletter-13ccbface8f7a7b4e12f\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('form_horizontal_newsletter-13ccbface8f7a7b4e12f', 'null').createForm();<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89826fd elementor-widget elementor-widget-heading\" data-id=\"89826fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When fashion's pace needs to reach every store intact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d397da5 elementor-widget elementor-widget-text-editor\" data-id=\"d397da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fashion retail runs on collections, launches and seasonal campaigns<\/strong> \u2014 from summer to holiday dates, every window display change carries a huge amount of new information for those on the front line. Sales teams need to quickly understand what arrived, how to sell it, what sets each piece apart, and how it connects to that moment&#8217;s commercial strategy. In a chain with more than 400 stores, this means transmitting the same information, with the same quality, at practically any point across the country, almost simultaneously.<\/p><p>The obstacle is rarely a lack of willingness from teams to pass on or absorb this knowledge. It lies in the natural difficulty of decentralized, in-person training keeping up with an operation of this scale: training store by store, region by region, takes time that fashion&#8217;s calendar doesn&#8217;t usually allow, and retail&#8217;s natural turnover means some knowledge gets lost with every team change. Without a system to sustain this flow, each store ends up developing its own interpretation of the standard \u2014 what headquarters expects isn&#8217;t necessarily what reaches the consumer.<\/p><p><strong>The central issue isn&#8217;t a failure of intention<\/strong> \u2014 it&#8217;s a failure of systematization. Riachuelo always knew what it wanted to teach its teams; what was missing was a structure capable of carrying that content, consistently and traceably, from the factory in Natal to the network&#8217;s most distant store, without relying entirely on in-person contact for every update.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c50d425 elementor-widget elementor-widget-heading\" data-id=\"c50d425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What can happen when training doesn't keep pace with fashion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5dba32 elementor-widget elementor-widget-text-editor\" data-id=\"f5dba32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When the right content doesn&#8217;t arrive at the right time, the first effect shows up right at the point of sale: salespeople who don&#8217;t know the new collection&#8217;s key features well, teams who discover a promotional campaign after it&#8217;s already in the window display, and a service standard that varies from store to store, even within the same region. For a business that competes on shopping experience as much as on price, this variation has a direct cost on brand perception.<\/p><p>On the management side, the scenario repeats at another scale: without centralized visibility into who&#8217;s been trained, at which store and on which topic, the L&amp;D area loses the ability to act with precision. Parallel spreadsheets, manual controls and reports gathered store by store take up team time and still leave gaps \u2014 it&#8217;s hard to prove, with data, that training happened and worked.<\/p><p>Main challenges identified:<\/p><ul><li><strong>Inconsistent service standard.<\/strong> Each store interprets training content its own way, and the RCHLOVER at one unit doesn&#8217;t always receive the same guidance as one at another. This is directly reflected in the customer experience, regardless of the region of the country.<\/li><li><strong>Slow onboarding in a high-turnover operation.<\/strong> New hires across hundreds of stores simultaneously require a replicable integration process, but in-person training doesn&#8217;t scale at hiring&#8217;s pace. The result is an adaptation period longer than necessary.<\/li><li><strong>Lack of training traceability.<\/strong> Without centralized reports, it&#8217;s hard for L&amp;D leadership to know, in real time, which stores have completed a mandatory training and which are still pending. This gap makes fast decisions harder in a commercial calendar that doesn&#8217;t wait.<\/li><li><strong>Dependence on manual controls.<\/strong> Parallel spreadsheets and improvised tracking processes take up L&amp;D team time that could be spent creating content. Every new campaign reopens the same operational effort.<\/li><\/ul><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\"><br \/>These signs don&#8217;t point to a people problem, but to the absence of a structure that sustains training at the same speed as the operation.<\/span><\/p><p>The question guiding the journey is: <strong>how do you bring the same standard of knowledge and service to each of Riachuelo&#8217;s more than 400 stores, without losing the agility the fashion market demands?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a16a7 elementor-widget elementor-widget-heading\" data-id=\"22a16a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A structure that connects factory, store and office in a single learning journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4717b elementor-widget elementor-widget-text-editor\" data-id=\"6c4717b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The proposal that takes shape with Happmobi starts from a simple principle: instead of pulling the RCHLOVER out of the store to train them, <strong>learning starts happening within the work flow itself<\/strong>. Paths, training and announcements reach the person where they already are \u2014 on their phone, in the interval between one customer and the next \u2014 instead of requiring travel, a reserved room or a schedule that competes with the commercial operation.<\/p><p>For a chain that moves at the pace of collections, this means being able to launch training on a new season the same day it hits the window displays, with content already directed to the right role, store and region. The factory in Natal, the hundreds of points of sale spread across the country, and the corporate office all start operating under the same training logic \u2014 each audience receiving exactly what it needs, without depending on an in-person event for every update.<\/p><p>The contrast with the other model is direct: instead of training as an interruption to routine, Riachuelo can start treating learning as part of the routine. It&#8217;s this shift in logic \u2014 not just the technology behind it \u2014 that sustains the proposal for a training journey capable of keeping pace with a business that never stops.<\/p><p><strong><a href=\"https:\/\/happmobi.com.br\/en\/features\/\">Technologies and resources<\/a><\/strong> that can support this design<\/p><ul><li><strong>Structured learning paths<\/strong> organize content with sequencing, prerequisites and grouping by role, store and department. A salesperson at a store in the Northeast and one at the factory in Natal receive different paths, equally aligned with the brand standard.<\/li><li><strong>Automatic certification with reports by class, role and unit<\/strong> gives the L&amp;D area visibility into who has completed each training and where gaps remain, store by store. This replaces manual tracking with a centralized, up-to-date view.<\/li><li><strong>Gamification with points, levels and rankings<\/strong> turns content consumption into a lighter experience for sales teams, who tend to respond well to recognition mechanics and healthy competition between stores.<\/li><li><strong>Automatic notifications and messaging<\/strong> ensure training invitations, deadline reminders and collection launch announcements reach the right RCHLOVER, at the right time \u2014 without relying on manual communication repeated with every campaign.<\/li><li><strong>Dashboards with more than 120 native reports<\/strong> allow L&amp;D leadership to track participation, completion and engagement in real time, cross-referencing this data with the indicators already used to manage the operation.<\/li><li><strong>Automatic registration via HR system integration<\/strong> simplifies onboarding for new RCHLOVERS: as soon as the hire is registered, access to the right paths is already available, without depending on manual registration store by store.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a79c745 elementor-widget elementor-widget-heading\" data-id=\"a79c745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What tends to change in practice: more consistency in-store and less dependence on manual controls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1d72a elementor-widget elementor-widget-text-editor\" data-id=\"cd1d72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By bringing together structured paths, automatic traceability and direct communication on a single platform, the expectation is that training will start keeping pace with the operation, instead of chasing after it. This is the kind of change that tends to show up first in day-to-day details \u2014 and then, cumulatively, in the experience of anyone who walks into any store in the chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbb54db e-con-full e-flex e-con e-child\" data-id=\"bbb54db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afa800f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"afa800f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Onboarding for new RCHLOVERS<\/strong> tends to become faster and more uniform, regardless of the store where the hire happens.<\/li><li>L&amp;D leadership <strong>gains visibility<\/strong> into training participation and completion by store, role and region, without depending on parallel spreadsheets.<\/li><li>Instead of waiting for an in-person event, each team now has <strong>training available at the moment of every collection launch or campaign<\/strong>.<\/li><li><strong>The service experience<\/strong> between stores becomes more similar, with less variation in standard from one unit to another.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8932 elementor-widget elementor-widget-image\" data-id=\"7da8932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"728\" src=\"https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/riachuelo-varejo-de-moda-1024x932.webp\" class=\"attachment-large size-large wp-image-24809\" alt=\"educa\u00e7\u00e3o corporativa para varejo de moda\" srcset=\"https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/riachuelo-varejo-de-moda-1024x932.webp 1024w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/riachuelo-varejo-de-moda-300x273.webp 300w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/riachuelo-varejo-de-moda-768x699.webp 768w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/riachuelo-varejo-de-moda-1536x1398.webp 1536w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/riachuelo-varejo-de-moda.webp 1700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c237e elementor-widget elementor-widget-heading\" data-id=\"c1c237e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends in the evolution of Riachuelo's journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e15fca elementor-widget elementor-widget-text-editor\" data-id=\"8e15fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With the learning structure connected to the operation, room opens for Riachuelo to evolve its training journey beyond onboarding and seasonal campaigns, bringing factory, store and office even closer together in the same <strong>development culture<\/strong>.<\/p><ul><li><strong>Expand<\/strong> service and sales paths with content increasingly personalized by store profile and region.<\/li><li>Gamification can <strong>evolve<\/strong> into rankings between stores and regions, reinforcing the team spirit that already marks RCHLOVER culture.<\/li><li><strong>Deepen<\/strong> the use of participation and performance data to guide strategic L&amp;D decisions, alongside the indicators the company already tracks in its operations.<\/li><\/ul><p><br \/>In the end, what&#8217;s at stake isn&#8217;t just a training platform, but the ability of a company born from a fabric store in Natal to keep speaking the same language with each of its 30 thousand RCHLOVERS, no matter the distance between the factory and the counter. Training people at scale, without losing what&#8217;s human about the process, is also a way of honoring the history that made <strong>Riachuelo one of Brazil&#8217;s largest fashion chains.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6093fde e-con-full e-flex e-con e-child\" data-id=\"6093fde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1ef17 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6c1ef17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.riachuelo.com.br\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/logo_Riachuelo-300x300.webp\" class=\"attachment-medium size-medium wp-image-23930\" alt=\"logo_Riachuelo\" srcset=\"https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/logo_Riachuelo-300x300.webp 300w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/logo_Riachuelo-1024x1024.webp 1024w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/logo_Riachuelo-150x150.webp 150w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/logo_Riachuelo-768x768.webp 768w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/logo_Riachuelo-1536x1536.webp 1536w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/logo_Riachuelo.webp 1891w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70839ef elementor-widget elementor-widget-heading\" data-id=\"70839ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Name<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c1e4e elementor-widget elementor-widget-heading\" data-id=\"68c1e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lojas Riachuelo S\/A<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67e915 elementor-widget elementor-widget-heading\" data-id=\"b67e915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Employees<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5543db1 elementor-widget elementor-widget-text-editor\" data-id=\"5543db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>+ 30000 (RCHLOVERS)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b1d61 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e8b1d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sector<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f735f elementor-widget elementor-widget-text-editor\" data-id=\"42f735f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fashion and lifestyle retail (clothing, footwear, accessories and home)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3337ed3 elementor-widget elementor-widget-heading\" data-id=\"3337ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Business highlights<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf7830 elementor-widget elementor-widget-text-editor\" data-id=\"cdf7830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Latin America&#8217;s largest <strong>garment manufacturing complex<\/strong>, located in Natal (RN)<\/li><li>Full <strong>omnichannel operation<\/strong>, connecting physical stores, app and e-commerce<\/li><li><strong>Instituto Riachuelo<\/strong>: more than R$10 million invested in social and environmental projects since 2021, with a pillar dedicated to education and training<\/li><li>More than <strong>30 partnerships<\/strong> with big names in world fashion, under the &#8220;See Now, Buy Now&#8221; concept<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165e961 elementor-widget elementor-widget-heading\" data-id=\"165e961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">other case studies<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b9fa9 elementor-hidden-desktop elementor-hidden-tablet elementor-grid-mobile-2 elementor-grid-3 elementor-grid-tablet-2 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"64b9fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;2&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21710 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate-learning-case-studies tag-lxp-lms-case\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/happmobi.com.br\/en\/tirolez-training-lms-lxp-happmobi\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/happmobi.com.br\/wp-content\/uploads\/2025\/11\/logo_Tirolez.webp\" class=\"attachment-medium size-medium wp-image-20032\" alt=\"logo_Tirolez\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21644 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate-learning-case-studies tag-lxp-lms-case\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/happmobi.com.br\/en\/kraft-heinz-corporate-education-platform\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/happmobi.com.br\/wp-content\/uploads\/2025\/11\/logo_Kraft-Heinz.webp\" class=\"attachment-medium size-medium wp-image-20011\" alt=\"Kraft Heinz logo\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20675 post type-post status-publish format-standard hentry category-lxp-functions tag-happmobis-lxp\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21276 post type-post status-publish format-standard hentry category-lxp-functions tag-happmobis-lxp\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3cb3be e-con-full e-flex e-con e-parent\" data-id=\"c3cb3be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f288b3 elementor-widget elementor-widget-template\" data-id=\"1f288b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"24149\" class=\"elementor elementor-24149 elementor-18334 elementor-18334\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d1f77 e-flex e-con-boxed e-con e-parent\" data-id=\"d5d1f77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e4a9b99 e-con-full e-flex e-con e-child\" data-id=\"e4a9b99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4af72159 elementor-widget elementor-widget-heading\" data-id=\"4af72159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Everything your corporate university needs in one platform.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5205a4 elementor-widget elementor-widget-text-editor\" data-id=\"c5205a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From the learner experience to manager governance: Happmobi&#8217;s features were designed to simplify L&amp;D operations and accelerate learning results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbac88d elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4dbac88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/happmobi.com.br\/en\/features\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">explore all solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6a131 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"ad6a131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"601\" src=\"https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/LMS-LXP-da-Happmobi-1024x769.webp\" class=\"attachment-large size-large wp-image-23821\" alt=\"Happmobi&apos;s LMS and LXP\" srcset=\"https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/LMS-LXP-da-Happmobi-1024x769.webp 1024w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/LMS-LXP-da-Happmobi-300x225.webp 300w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/LMS-LXP-da-Happmobi-768x577.webp 768w, https:\/\/happmobi.com.br\/wp-content\/uploads\/2026\/07\/LMS-LXP-da-Happmobi.webp 1248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>See how Riachuelo applies corporate education for fashion retail across more than 400 stores in Brazil<\/p>\n","protected":false},"author":5,"featured_media":23930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[79,78],"class_list":["post-24838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-learning-case-studies","tag-featured-case","tag-lxp-lms-case"],"_links":{"self":[{"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/posts\/24838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/comments?post=24838"}],"version-history":[{"count":1,"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/posts\/24838\/revisions"}],"predecessor-version":[{"id":24839,"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/posts\/24838\/revisions\/24839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/media\/23930"}],"wp:attachment":[{"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/media?parent=24838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/categories?post=24838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happmobi.com.br\/en\/wp-json\/wp\/v2\/tags?post=24838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}